Toyota Prius Hybrid @ Auto Expo 2010

The world’s largest selling hybrid car Toyota Prius has received a warm response in the Indian market with 80 confirmed bookings already. Toyota had kept a modest target of selling 200 units this year but with this initial response the company expects the demand to far out strip the supply.

Toyota Prius was launched at the 2010 Delhi Auto Expo with prices starting from Rs 26.55 Lakhs.

“We are happy with the demand for the car and believe that once the cars hit the road demand will go up further. Bookings are robust and should go beyond the 200 cars that we have asked for from TMC, though we are not likely to get any more cars this year. Next year we will deifinitely order more cars… maybe 400 or 500″ said Sandeep Singh, deputy managing director (sales), Toyota Kirloskar Motor.

The Prius is very popular in the United States with the Hollywood green brigade but unlike U.S. us most of the initial demand for the car has come from industrialists and entrepreneurs. Toyota believes that demand from the Bollywood would pick up shortly.

Toyota has so far sold more than 1.5 million units of Prius worldwide making it the most successful hybrid car in the world.

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Toyota Prius Hybrid @ Auto Expo 2010

Toyota Kirloskar Motors have announced the pricing for the third generation Prius Hybrid. The car has been launched in two variants and has been priced at Rs 26.55 Lakhs and Rs 27.86 Lakhs respectively.

For our coverage of Toyota @ auto expo 2010, click here!

The latest generation Prius Hybrid comes to India immediately after its launch in the international market. The Prius is powered by a 1.8 litre gasoline engine which delivers 100 ps which is combined with an electronic motor taking the combined power output to 136 ps.

Aerodynamically designed wheels

The latest generation Prius comes with improved aerodynamics and has a coefficient of drag of only .25cd making it one of the slippiest car around. Other notable improvements include an electric water pump for the engine making it the only production engine that requires no accessory belts improving fuel efficiency and refinement. The batter pack is now smaller and more efficient and so are the other ancillary components like the electric motor and other components of the hybrid powertrain.

The Prius also comes with the latest generation – Toyota Hybrid II, regenerative braking, heads-up display, electronically controlled CVT transmission and push button start system.

Speaking at the Prius launch in India, Mr. Sandeep Singh, DMD-Marketing, said “Through the launch of the Prius, Toyota is keen to demonstrate its commitment to offer the latest eco-friendly automotive technology to its customers in India.”

The new Prius Hybrid is on display at Toyota pavillion at the ongoing Auto Expo in New Delhi.

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