In a press release sent to us earlier in the day today, Tata Motors have announced that they will launch the Aria crossover on October 11th.

The Aria will come powered by a 2.2 liter DICOR engine delivering 140 bhp and a host of other technologies like traction control, raft of air bags, ABS, Cruise control, 4 wheel drive, Navigation system and high end audio system.

First shown as a concept at the 75th Geneva Motor Show in 2005 and in the New Delhi Auto Expo 2006, the Tata Aria was unveiled at the New Delhi Auto Expo in January 2010.

The Tata Aria brings together the luxury and finesse of a sedan and the muscle of an SUV at a commensurate price. It will set several benchmarks, with its design, technologies, comfort and safety.

The Tata Aria’s development started in 2006. A team of over 150 individuals, comprising multi-discipline specialists from the Tata Motors Group and vendor-partners, worked on the project to create this segment-defining crossover.

In the mean time you can visit the Tata Aria teaser website which was launched earlier this month to generate excitement. The website is also running a contest the winners of which will drive the Aria on an all expense paid 10 day holiday trip anywhere in India.

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Mr Ratan Tata Unveling The Aria @ Auto Expo 2010

If there was an award for the grandest stall at the Auto Expo 2010, it would have gone to Tata Motors for sure. The whole range of Tata Motors vehicles were at display including buses and trucks while the company took this opportunity to unveil two very important products for the Indian market - Tata Aria crossover and the recently launched Jaguar XJ luxury saloon.

17inch Alloy Wheels fills the wheel arches nicely!

First shown at the Geneva Motor show in 2005 as Xover concept, the Aria blends the functionality and comfort of a mid-range multi purpose vehicle with the all terrain assurance and premiumness of an SUV.

The squat stance is both purposeful and confident

The dynamic exteriors bear a distinctive lunging silhouette complemented by a unique A-pillar sweep and a well planted stance. Wrap-around dual barreled headlamps enhance the signature Tata grill, while the chrome underlining the glasshouse creates a distinctive kinetic beltline.

Trademark Tata Grille and dual barrel headlamps look striking!

The Aria comes with the 2.2 Litre DICOR engine delivering 140 PS of maximum power and 320 nm of maximum torque and delivers a lot of firsts for a Tata vehicle. Lets go through them one by one

1) First Tata vehicle with 6 Air Bags (You read it right, its “six”)

2) First with all wheel drive with torque on demand which senses the terrain and supplies the torque accordingly.

3) 3D surround sound system.

4) In dash GPS Navigation system

5) Cruise Control

6) Traction Control

By now you must have realized that Aria is a totally new ballgame for Tata Motors and it genuinely is! How many times do you see a Tata vehicle trumping the competition for features, safety, performance and technology?

Other notable safety and comfort features include – Multifunction steering wheel, dual zone airconditioning with air vents on B pillars, sliding and reclining second row seats and chassis with hydroformed members for class leading rigidity along with 6 Air Bags and ABS for first rate safety.

The company was tight lipped on the price but going by the specs and the figures, the top end version is expected to retail for close to 14 Lakh rupees! Another first for Tata!

Other images from the Tata stall at Auto Expo will be covered in another post so keep coming back!

Jump over for the image gallery of Tata Aria.

Image Gallery: Tata Aria @ Auto Expo 2010

Related Posts

• September 30, 2010 -- Tata Aria Launch On October 11th
• February 16, 2010 -- Tata Aria Expected launch May 2010