Just goes on to show what a competent small car in your portfolio can do to your sales in India. Ford is continuing its record sales run in 2010, the catalyst for which has been the Figo.
The company has sold 8,739 units in the month of July 2010, a whopping four times the 2,146 sales made in July 2009. The sale have jumped 20% month on month. Cumulative sales for the January to July period stand at 46,751 units, already the best ever single year performance by Ford by far.
Commenting on the robust and consistent sales growth, Michael Boneham, president and managing director, Ford India said, “We are delighted with our results to date. Sales from January to July 2010 were greater than any annual sales figures reported by Ford India during the past five years.
“This success is driven by a number of factors including an improved economic environment as well as new releases and the opening of new dealerships and service centres across the country.”
Boneham added, “The Ford Figo is one of the major catalysts behind these terrific total sales numbers. Figo has transformed our business and presence in India and we recently introduced a second production shift to keep up with demand.”
Since its launch in March, the Figo has been truly embraced by Indian consumers with more than 29,000 sales bookings registered so far.
Ford India is expanding its service and dealer network to provide world-class support to its fast growing customer base. The recently launched 3S Brand@Retail* dealership in Meerut (Uttar Pradesh province) is the 167th outlet. With this, Ford India now has a presence in 97 cities nationwide.
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