Mercedes Benz Enters Used Car Business With Proven ‘Exclusivity’

(R-L) Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India, Mr. Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India

Following the foot steps of arch rival BMW, Mercedes Benz have entered the used car market in India with ‘Proven Exclusivity’ used car programme.

Currently running in 35 countries, the programme started in 2009 and utilizes global standard methods for vehicle quality, quality and warranty to offer Mercedes Benz pre-owned cars to customers. The programme will only  offer cars which are no more than six year old.

“Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer backed warranty go into the making of a certified ‘Proven Exclusivity’ vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable. At the same time customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under ‘Proven Exclusivity’”. – said Dr. Wilfried Aulbur, MD & CEO, Mercedes Benz India

As of now the pre-owned cars will be put on sale through six authorized dealerships in four Indian cities – Mumbai, Delhi, Chandigarh and Ahmedabad. The company plans to add eight additional outlets by the end of 2010 and expects pre-owned business to account for 10-15 percent of its total car sales by 2011.