Game changer? You bet!
Ford has struck a perfect cord with the Indian car buyer with its new Figo which has managed to sell 16000 units in just 14 weeks of its launch. The sales numbers also mean that Figo is one of the most successful new car launches in the recent times in the Indian market.
Ford is ramping up production at its Chennai plant to meet increased demand and is planning to add another shift next month onwards. The company has already delivered 16000 units and yet has more than 21000 bookings in hand. The Indian car market has gone from just competitive a year back to being ultra competitive in a years time. The launch spree just doesnt seem to end with the recent launch of the all new K Series Wagon-R and the soon to be launched Nissan Micra which will come in the first week of July.
Ford will also start exporting the Figo to the South African market where it has already got rave reviews and has already started exporting engines for the Thailand market. We will soon have a detailed review of the Figo on the wesbite. Stay tuned!
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