HM-Mitsubishi unveils Outlander 2010 In India

Hindustan Motors – Mitsubishi have launched 2010 Outlander crossover in the Indian market.

The new 2010 Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President and SBU Head – Chennai Car Plant, Hindustan Motors Ltd in presence of leading fashion designer Mr. Rohit Bal who also showed off his Outlander Signature Collection in a fashion show inspired by the new car.

Cosmetically the 2010 Mitsubishi Outlander features a brand new front fascia dominated by the new jet-fighterish new grille, a norm on any new Mitsubishi now a days, flanked by mean looking HID headlamps with AFS (Adaptive Front Lightening) system. The changes at the rear are limited to a reprofiled bulged bumper and silver colored roof rails.

The Outlander is powered by a 2.4 Litre MIVEC engine with 170 ps of maximum power and 226 nm of maximum torque. The engine is mated to a 6-Speed Automatic CVT transmission with paddle shifters behind the steering wheel in case you want to play Schumacher.

The 2010 Outlander also comes with all wheel drive control which has 3 modes (2WD, 4WD Auto, 4WD Locked) and can be controlled electrically via a conveniently located dial on the central console, depending on the driving conditions and the environment.

The interiors have been upgraded with leather wrapped door trims and instrument panel, high contrast instrument console combination, vanity mirror with lamp and lid in the sunvisor, a 650W Rockford Fosgate Music system with USB Port and Sub-Woofer, Beige Leather combination for the dashboard, remote folding rear seats and Audio controls on the steering wheel.

The new 2010 Mitsubishi Outlander has been priced at Rs 19.95 Lakhs, Ex-Showroom, All over India and comes in a total of 9 colors - Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.

Jump over for detailed list of changes and the press release.

2010 Mitsubishi Outlander Highlights

Press Release

HM-Mitsubishi unveils Outlander 2010 for the Indian market
Inspires Rohit Bal’s Outlander Signature Collection

New Delhi, May 7, 2010: HM-Mitsubishi Motors, one of India’s leading auto manufacturers, unveiled the Outlander 2010 for the India market, today. The much-awaited Outlander 2010 is a comfortable, high-performance car, which lends itself to business purposes, as well as leisure driving. The new Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President and SBU Head – Chennai Car Plant, Hindustan Motors Ltd. in presence of Mr. Rohit Bal, one of India’s leading fashion designers and other senior company officials.

Speaking at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, “The all new Outlander is the outcome of all the feedback we received from our customers over the past one year and it delivers on all counts. With its stylish looks, great performance, plush interiors, innovative features and above all value for money price I am sure it will be as successful in the Indian market as it is worldwide for Mitsubishi. This car can perfectly satisfy the needs our target customers who want a lifestyle vehicle which can also be a fashion statement. We are supporting this great product with aggressive marketing campaign. The timing seems to be perfect this time with the auto market doing great and customer interest for a premium SUV also at a high.”
Equipped with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements in the Outlander 2010 include the jet-fighter front grill, bulged rear bumper, silver-color roof rails and HID Head Lamp with AFS function.
The All Wheel Control system in the Outlander provides for the wheels to be powered individually, which ensures superior handling in all driving conditions. A centrally located dial system, located on the center console, permits free switching between 3 drive modes (2WD, 4WD Auto and 4WD Locked), depending on the driving conditions and the environment. The Anti-lock braking System (ABS) helps prevent wheel lock and maintenance of steer control, while the Electronic Brake-force Distribution (EBD) evenly distributes braking force to the rear wheels, adding to overall safety.

The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control. The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.

The Outlander’s lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.

The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.

The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Outlander 2010. The unveil of the vehicle was followed by the launch of Rohit Bal’s Outlander Signature Collection. Comprising of a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.