Toyota Receives 80 Booking For The Prius

Toyota Prius Hybrid @ Auto Expo 2010

The world’s largest selling hybrid car Toyota Prius has received a warm response in the Indian market with 80 confirmed bookings already. Toyota had kept a modest target of selling 200 units this year but with this initial response the company expects the demand to far out strip the supply.

Toyota Prius was launched at the 2010 Delhi Auto Expo with prices starting from Rs 26.55 Lakhs.

“We are happy with the demand for the car and believe that once the cars hit the road demand will go up further. Bookings are robust and should go beyond the 200 cars that we have asked for from TMC, though we are not likely to get any more cars this year. Next year we will deifinitely order more cars… maybe 400 or 500″ said Sandeep Singh, deputy managing director (sales), Toyota Kirloskar Motor.

The Prius is very popular in the United States with the Hollywood green brigade but unlike U.S. us most of the initial demand for the car has come from industrialists and entrepreneurs. Toyota believes that demand from the Bollywood would pick up shortly.

Toyota has so far sold more than 1.5 million units of Prius worldwide making it the most successful hybrid car in the world.