In a bid to give impetus to the sales of slow selling Logan, Mahindra has reduced the prices just days after it had announced to buy out the stakes from its French partner Renault.
The prices of the Logan have been slashed by a whopping Rs 27,000 to Rs 80,000 for the BS III variants while the BS IV versions see a price reduction from Rs 24,000 to Rs 65,000. The new prices will be effective from 26th April, Monday.
Mr Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra said
“The rationalisation of the prices of the Logan have been made so as to provide a better value proposition for our customers. All the significant features of the Logan are now available at a much more affordable price. We would now like the pricing to make us more aggressive in the market. Mahindra remains committed to our customers and to the success of the Logan”.
After the price cuts the BS 4 version of the Logan will be available at Rs 4.89 Lakhs and the diesel version at Rs 5.80 Lakhs, all price Ex-Showroom, Delhi.
Price cuts apart Mahindra also has a succession plan in place for Logan which would see reduction in length and hence further reduction in price and newer front end styling with newer, more plusher interiors that will make the Logan more palpable.
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