BMW sales are on an overdrive in India. The company sold a staggering 298 units of the 3-Series in March helped in no small measure by the recently launched 320d Corporate Edition.
The car was previously available to fleet owners only with a minimum order of atleast three cars but BMW decided to offer the lower priced variant to individual buyers with a few extra’s like the semi-powered seats and price tag which was increased by INR 1 Lakh. The move seems to have paid off in a big way with sales zooming by 157% in March 2010 compared to the same month last year.
BMW has aggressive plans for the Indian market and plans to bring its entire international line-up to Indian shores. July will see the introduction of the all new 5-Series F10 which launched just recently in the International market while the X1 crossover will come to India in December this year priced at INR 25 Lakhs.
Stay tuned for more updates.
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