BMW Entering Into Used Car Business Beginning April in India

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In a bid to get further stronghold on the Indian luxury car market, BMW will start its used car business ‘BMW Premium Selection’ beginning next month.

The first pre-owned car showroom will come up in Chennai followed by a showroom in Gurgaon in the third quarter of this year. According to the company a premium luxury segment customer in India uses his car for 5-6 years and expects that 30% of its total sales in the country will come from the used car business.

The pre-owned vehicles will be selected by BMW technicians and engineers after a through inspection however only cars which were purchased since the launch of BMW’s Indian operations in 2006 will be accepted.

Speaking on the ocassion, BMW India President Peter Kronschanabl said “I want to make the announcement that we are starting our used-car business in India from April 1. The business will be known as ‘BMW Premium Selection’, in line with our global brand”

“We want to create an entirely new business with our used-cars,” he added.

The company will also provide warranty to its used car customers.