Maruti is one such auto major in India which believes in volumes instead of focusing on one particular sector and the statement by CEO S.Nakanishi just reinforces that “We have to gain volumes to protect our market share with global car makers entering the compact car segment”
In an attempt to retain the market leadership, Maruti plans to launch newer variants of the hot selling Wagon R, Swift & Alto in the coming months. Similar steps taken by the company in the past with the launch of new zen Estilo were successful and it managed to sell some good numbers.
The new model of Alto would be cheaper and than its existing model and would boost the numbers in the small car segment. New Swift Petrol will have new 1.2 litre KB series engine which promises to be give better fuel efficiency and since it is 1.2, it attracts only 8% excise duty and the company plans to pass on the benefit to the customer hence making the car Rs 30,000 – 35,000 cheaper.Wagon-R is as such selling good numbers and with the new model coming in the sales are likely to go up.
This move by maruti is much appreciated as it promises to give many value for money propositions to the customer.
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